Bash is South Africa's #1 fashion and lifestyle shopping platform.
I had the opportunity to help them with the launch of their value campaign for August 2026.
500+ brands across over 400 categories fall under Bash's catalog.
Taking elements of their apps interactions as well as value based messaging I was tasked with creating 4 distinct videos which would launch over 40 screens across South Africa including in malls, stores, social media, outdoor and several others.
These videos were used to draw in new customers as well as engage and inform regular customers of updates to the app and catalogs.
