On 28 June 2025 rugby had a titanic throwdown. Boks VS Barbarians.
Lula (South African Fintech company) spun up a major campaign spanning several weeks and launching in multiple cities across South Africa.
The aim of the campaign was to convert new customers to Lula as a business financial service provider as well as strengthen the relationship with their existing customers by giving them the chance to win a full experience to watch the match live in box seats as well as entertainment for the day.
Airports, malls, stadiums, roadside billboards, social media and even radio ads went live.
I had the chance to contribute by handling all of the motion and interactive launches.
It’s always an awesome privilege to see your work out in the world for people to interact with and this campaign was especially exciting.
Check out the some behind the scenes magic as well as some of the final launched assets out in the wild.
PROJECT BREAKDOWN
FORMATS
LIVE FOOTAGE
LIVE FOOTAGE
LIVE FOOTAGE
LIVE FOOTAGE
LIVE FOOTAGE
